Very sexy. Love the layouts in this, and the book as a whole looks very sleek being all one colour with de bossing in it. The way that it unravels in the first few images is pretty amazing. This is definitely swaying me towards producing a book for my direct mail, although I do need to consider how I would actually get them printed and bound. I would prefer to do them myself to save money, but it would take up more time and would be more likely to go wrong with me not knowing entirely what I am doing.