I like how literal this project is with it's straight to the point headlines on each of the designs saying basically what they are. As well as the colour scheme being kept strictly to black and white. Also, I think the way they have executed the final designs, like photographed them does add a lot to the visually pleasing aspect of them, especially the ones with the little extra elements within them like the cup one at the bottom for example with the sweets: that may not look as good without them there (or maybe it would, hmm..).
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